The Business Coaching Advantage Certification Program™

A High-Impact Virtual Program for Professionals who Support Leaders
A Program that is ideal if you are:
  • A human resources business partner, organizational development consultant, learning specialist or internal advisor

  • An internal coach or external professional coach

  • A specialist consultant who wants to integrate coaching into your services

  • A leader with a significant focus on coaching and developing other leaders

  • …and you want to enhance your coaching capabilities.

What you gain from the Program:
  • Skills and Competencies to help leaders see beyond the obvious, think forward and act under dynamic circumstances, to lead and execute through times of unprecedented change

  • Confidence in yourself as a trusted creative thinking partner to support your clients

  • Credibility through professional coach training grounded in leading edge coaching and leadership development theory

  • Certification of your training to share and advertise your new qualification.

Online or In-Person

Training that suits you and your lifestyle.

How it works

Two programs make up the Business Coaching Advantage Certification Program™ Together they provide a comprehensive and intensive learning experience that develops core coaching knowledge and skills, as well as the crucial stances and mindsets required for effective coaching in today’s world of constant change both in a business and leadership context.

The Business Coaching Advantage Program™ (BCA)

is a stand-alone first level program focused on coaching essentials for people who want to enhance their ability to coach in the organizational context and earn an internationally recognized credential.


The Business Coaching Advantage Advanced Program (BCA Advanced)

is a program for people with previous coaching training and experience who want to deepen and enrich their learning about coaching in the business/leadership context and also be on a learning path towards additional professional credentials with the ICF.

Competent. Credible. Confident. Credentialed.

Get the Business Coaching Advantage.

Trained by experts. Accredited by the best.

If you want a learning experience with quality and depth, that also offers a pathway to internationally recognized credentials… then you need to gain the Business Coaching Advantage!

Find out more about the accreditation of our programs by clicking the button below.

In everything we do we aspire to…

be a positive force in the world.
be mindful in how we engage with the world.
live with a deep sense of interconnectedness with humanity.

Who are we?

Melinda Sinclair and Dorothy Greenaway, Principals of PeopleDynamics Learning Group Inc., are the designers and lead faculty of the Business Coaching Advantage Certification Program™ and co-authors of The Leadership Coach’s Advantage: A Guide for Practice.

  • We are internationally recognized experts in business coaching, coaching education and leadership development.

  • We have over four decades of direct experience with developing leaders and coaches of leaders.

  • We travel the globe, facilitating learning groups, coaching leaders, and training and mentoring hundreds of professional coaches towards certification.